How to Make a Car Website: 5 Pieces of Advice for Beginners
Car-related companies are among the most profitable startups. The main reason for this is quite simple—more people can afford a car these days. As a result, many people need help with their vehicles. This means that we all live in a world with a booming after-sales car services market. Do you own a car shop or a car details repair business? Do you want to know how to make a car website?
It is time to think about how to make a car website. Here are pieces of advice that you might find helpful in case you already realized the full potential of the Internet world for your car business. Also, here you will find plenty of good-looking cars website design templates. Choose the perfect design for your business!
How to Make a Car Website
This article will pay special attention to the content of some of a car website’s most frequently visited pages. Namely, we will discuss the Homepage, the Services Page, and the About Us Page. Keep on reading!
Advice 1. Stay Realistic about Your Capacities
When making a car website with the best website builder for a car dealership, ensure you understand what you want to accomplish with it. A car website is capable of many things. It can be a tool to attract more customers. It might help you to schedule meetings with your clients. It can also inform prospective clients where and how to reach you in the case of an emergency. Understanding what you need a website for is essential. The stimulus will guide you while working on the layout and content of your car-related web project.
If constructed properly, your website gets successful quicker than you think. So get ready to deal with the additional workload! Can you handle this workload right now? Then go ahead and start working on your Homepage. First of all, your Homepage has to look smart on any device.
This is what you will find in this bright Car Repair Responsive Website Template. Moreover, your homepage has to contain the most essential information. Long scrolls do not scare people off these days. In other words, your Homepage is a safe place for most of your website’s information. Here, you can provide contact information, talk about your services, showcase your employees’ competence with photos, etc.
Advice 2. Do Not Be Shy
When it comes to the “About Us” page, use all the resources available to demonstrate your business’s success and progress.
For example, you can start with the following steps:
- Use bright and recognizable photos;
- Encourage your staff to get certified and download their certificates onto your website;
- Provide statistics about the progress of your business and update this information regularly;
- Feel free to ask for testimonials from the other businesses you work with and share these testimonials with your web audience;
- Create a separate feedback section for your satisfied customers’ comments.
Advice 3. Be Specific About Your Services
This is your Services Page, which has to contain the most specific information about your business. For the record, it is already considered old-fashioned to provide long, tiresome lists of things you can do in alphabetical order. So, try to come up with alternative ways of presenting your services. Make your Services Page eye-catching and memorable. For example, if you’re creating a car website for a car accident lawyer-client, provide detailed information about their services and make the page appealing to bring conversions. Focusing on auto accidents may be a focal point for them and their core audience.
If you do not know how to do it, opt for the website template that already contains the ready-to-go ideas. For example, you can find the Services Page in the responsive web theme we already mentioned, which looks informative and attention-grabbing.
Advice 4. Promote Your Car Business Wisely
The days when a flyer and a radio ad were the most sophisticated marketing tools are gone. Believe it or not, a website can be the most powerful advertising tool you have ever used. Incorporating a total loss calculator on your car website can significantly enhance user engagement by offering immediate value to visitors dealing with a recent vehicle loss, making it a brilliant addition to your services section.
For example, you can customize a Why to Choose Us section. It will not take much time but is very effective in the long run. There are two pages where you can use this section to your best benefit. Place it either on your Homepage or Services Page. Or on both. You choose. This Why Choose Us section can include the following information:
- Your loyalty program. As you probably already know, the success of your car company can be easily assessed. Just sum up the number of visitors that seek your offers more than once. To ensure that the amount of these visitors stays high, offer them something for free every time they come back to you, like a tire balancing;
- Technical details about the modern equipment you use, preferably with photos;
- The pricing strategy. You can provide the information about your prices right here or redirect your customers to a separate Pricing Page;
- Short profiles of your staff.
Advice 5. Think Out of the Box
How about pushing your boundaries a bit? It is not as difficult as it may seem. For example, add a Let Us Call You Now button to every website page. The main goal of this button is to ensure smooth communication with your clientele. But there are some other implementation ideas, too. For example, find a partner company that provides a wrecker service.
Take orders for this service (even if you can not provide it yourself) and charge the partner company for these additional clients. This way you can earn some extra money. As a side effect, you get more satisfied clients who will likely come back to you shortly.
Start Building Your Car Site at No Charge
So, stop thinking about how to make a car website, take the first step into a thriving business world, and create it today with MotoCMS automotive website builder! If you know what an engine overhaul is, creating a car website will be a piece of cake! With MotoCMS, you can start creating your site free of charge, thanks to the trial period. Believe it or not, MotoCMS offers car templates of any taste. Choose any template you like, launch it with your social media profile or email, and enjoy customizing your site with MotoCMS website builder! And don’t forget to save your progress because you can get a made-up website with all the changes on board!
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