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People are extremely busy nowadays. So, nothing is surprising about the fact that an average person eagerly grabs every possibility to save this valuable time. That is why multiple maintenance services are in great demand at the moment. The Internet has turned into a vast Yellow Pages book long ago. Whenever a person needs a maintenance service, the one goes online and opens a search engine. If you are an owner of maintenance business, do not miss your chance to become successful. Do you want a prospective customer to find your business? Launch your platform on the web and enable a robust online presence. Have no idea what to begin with? Here are some startup ideas to help you on how to make a maintenance services website of high quality on your own, using maintenance services templates.
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How to Make a Maintenance Services Website: Tips & Tricks
1. Find the Right Template to Represent Your Business
Before figuring out how to make a maintenance services website, you need to choose one of the cleaning website templates to reflect your business in the best possible way. No matter what maintenance service you are carrying on as there is a selection of high-quality website templates. For instance, some excellent web themes are powered by a reliable MotoCMS website builder if you are into cleaning services. They will fit your business correctly and will help you to implement all your ideas.
No matter what niche your business belongs to, you can turn your site into a top-rated platform if picking the right web layout. Don’t be afraid to customize the template on your own, as with MotoCMS tools and features, you will easily create your website without coding and web development skills in just a few days!
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2. Make a Maintenance Services Website in a Mobile-Friendly Format
Since more than 60 percent of online searches for maintenance services come from mobile units, a mobile-friendly maintenance services website is a must. MotoCMS web constructor is compatible with all devices; thus, your customers can find what they need within seconds, even on the go. Besides, all MotoCMS maintenance templates have an accessible menu with a well-displayed phone number and geographical service area via Google Maps.
If you aim to conquer a local market, you have to ensure your maintenance website appears at the top of a potential client’s Google search. Master local SEO by using top-ranked keywords when creating content on your platform. Add your city or neighborhood as a keyword phrase to allow customers to find your services within their location. Thus, once users search for plumbing, delivery, cleaning, or any other maintenance services from their devices, they’ll see your company’s site on the first page of Google.
3. Give a Clear Idea About What You Are Doing
You have to thoroughly think about what information to present on your home page before following the next steps of this ‘How to make a maintenance services website’ guide. Remember, people should obtain a clear view of your services to feel the need to purchase your maintenance services. Therefore, promote your site in an up-to-matter way to lure your target audience and expand the clients’ base:
- stress the positive aspects of your business;
- highlight your expertise by adding your latest projects to the gallery;
- demonstrate statistics of the overall savings of the clients who regularly maintain their equipment versus the costs for those who don’t.
For example, if you are in equipment maintenance service, you can point out the importance of predictability. Or, in case you want to create a handyman website that converts, meet your clients with the main advantages of your company and pricing beforehand.
4. Focus on Your Unique Maintenance Services
To stand out on the market, you should showcase your business’s strengths and your company’s uniqueness. If you have no idea what to focus on when determining your advantages, here are some tips that will help you to deal with it:
- clearly display the maintenance services that set your company apart;
- apply timesavers like upfront pricing to draw customers’ attention;
- emphasize your company’s uniqueness that sets it apart from competitors.
Keep in mind that you have to focus on your brand and its reputation, whatever your business is. Make sure your team provides high-quality services, and all your clients are satisfied with them. Set meeting customers’ needs as your top priority; otherwise, you risk to lose income.
5. Lure Clients with Reliable Pricing for Your Services
What are the chances people will stay on your site if you provide all the information about your company, except the price list? Users won’t understand whether your services are worth paying attention to or not. Thus, you may lose a lot of prospective clients and, as a result, a lot of money. To avoid such unpleasant situations, you should include the pricing section on your maintenance website.
You should devise a comprehensible pricing system, giving exhaustive information about all the details. Be fair with your prospective clients, and they will appreciate this for sure. Besides, don’t forget to offer various discounts to allow all aspiring to purchase your services. When customers see how they can save, they are much more likely to take advantage of your maintenance!
6. Drive Traffic to Your Site with Clear Calls-to-Action
How to make a maintenance services website that will motivate users to purchase orders right in the process of site browsing? Create easy-to-spot call-to-action buttons (CTA), which will transmit such messages as ‘Call Now,’ ‘Schedule Now,’ or ‘Read More’.
Make your call-to-action buttons clear and understandable so that customers to reach you via live chat for solving additional questions. Or let them open an easy-to-use contact form for ordering your maintenance services online. Although this method is convenient, you should ensure the private information of your clients will be secured from third parties. Thus, take steps to keep customers’ data safe. Check the ultimate call-to-action marketing guide to get to know how to use CTA to boost your sells and increase incomes!
7. Build Trust by Personalizing Your Maintenance Services Website
Want to gain popularity on the market but don’t know how to make a maintenance services website that will build trust? Here are some tips that will help you to become a trustworthy online platform and beat your competitors:
- use professional photos of your stuff to make your website feel more personal;
- offer specific proposals like online coupons or financing to add value;
- provide videos to give a behind-the-scenes look at how your company operates.
With MotoCMS, you can personalize the chosen template within a few clicks. This affordable subscription-based website builder has everything necessary to launch a fantastic, professional site. Once you open a user-friendly admin panel, you’ll see a robust set of features and tools necessary for website customization. Edit the layout section by section to build a website design that will reflect your company’s main idea.
8. Interact with Your Customers as Often as Possible
Keep in mind that to provide your clients with excellent services, you should give them an opportunity to leave their feedback. Establish a relevant page or section where users will be able to leave their comments about your services and company in general. It will help you react quickly to all the problems and improve the quality of your services. Positive feedback (or testimonials) may encourage visitors to your website to become your prospective customers.
Add a callback option or live chat to your website to help your clients in case of necessity. Create a newsletter for sending via e-mail. Thus, you will keep your customers informed about your business’s latest news, including new services and discounts.
Stay Easily Reachable for Your Clients
Without any doubt, contacts with clients are of extreme importance for any business owner. Make sure your contact information is clear and visible. Provide your clients with several contact solutions, including advanced contact forms. For this purpose, you can use the contacts page or keep them on your home page. For example, if your services are related to home appliances repair, make sure your customers can find you instantly.
Individual Approach to Each Client
Because you are working in the maintenance business, you must be exceptionally attentive to every customer’s personal needs. Be flexible and do your best when servicing each client. Keep calm and stay polite in the most disagreeable situation. There is no doubt that such an attitude will play a positive role and attract more clients because the information about good services is spreading by word of mouth as well.
Post to Social Platforms to Engage Your Customer Base
Since the average person spends two hours and more on social networks daily, it’s crucial to provide essential information about your business on social platforms. Thus, you will be able to draw more customers’ attention across targeted platforms.
Posting on social media is an excellent solution for how to make a maintenance services website demanded by carrying your proposals to more consumers. Moreover, you can link directly to Facebook, Twitter, Instagram, and YouTube from your site to engage your audience.
9. Prominently Share Positive Reviews on Your Plumbing Website
Positive reviews start with excellent customer service; therefore, you have to make sure your customers are satisfied with the maintenance to develop your business. Provide people with high-quality maintenance services locally or worldwide for affordable prices. Draw prospective customers’ attention with a stunning website design, and complete the final impression with excellent benefits.
Positive reviews are a great way to boost your company’s reputation and build customers’ trust. The more positive feedback you have, the more clients will use your services. If you’re anxious to ask for reviews, this is normal; however, ensure it’s easy for users to leave their feedback on your maintenance website.
Make 5-star reviews easy to find on your website. Thus, positive feedback will be the first thing users might see on the ‘Testimonials’ page. When potential customers look through this section on your maintenance website, it gives them the confidence they’ve made the right decision. Besides, it’s a fantastic chance to succeed in today’s competitive marketplace.
10. Increase the Number of Customers with a Blog
In addition to positive reviews, your prospective customers will pay attention to your proficiency. Blogs, podcasts, videos, and a ‘frequently asked questions’ feature is a great way to showcase your company’s expertise. A professionally-made blog can make your site more useful; therefore, we highly recommend paying particular attention to this section.
Starting a blog is an excellent idea if you want to increase the number of clients. By giving some helpful tips and useful information in your blog posts, you will attract more visitors who are likely to become your loyal customers in the future. Your own blog will help you keep in touch with your clients as well. Don’t forget that you can also use a Disqus widget in the admin panel from MotoCMS for adding commentaries to the blog posts.
Do not forget about the importance of social networks for the development of your business. Add social media links to your website for your visitors to share and like your content.
Start Creating Your Maintenance Services Website Free of Charge
Start your online business today with one of the brilliant web themes from MotoCMS. Take into consideration that there is a free 14-day trial period for any template in the collection. Go ahead and launch any design you want, add your content with a user-friendly website builder from MotoCMS, and get your ready-made site with all modifications on board!