The 10 Most Important Elements of a Real Estate Website

When it comes to promoting your real estate business, you can never go wrong with a professional website that highlights your services and experience in your field. It’s one thing to establish an online presence, but it’s a totally different issue to build one that helps your business grow. Like building houses, creating a website for your real estate business requires the right features. You need your website to attract and engage potential clients until they are ready to take your relationship to the next level. It matters to know the components that make for a highly effective real estate-related website. On that note, here are a few things you might want to keep in mind when thinking of SEO for Real Estate Investors.

Before we proceed to consider all the essential things to keep in mind before launching your real estate website, we recommend you pick from this list when outsourcing your real estate digital marketing services.

Property Listings

If you are an agent or a broker, it’s important to provide potential buyers with a ready list of properties to choose from. For this, you need to feature the best properties for sale in the market. There are a number of WordPress plugins that can help you along these lines. Easy Property Listings, for example, boasts of a user-friendly interface that allows you to easily add and edit property details.

It also comes with a number of add-ons that can help provide a seamless and personalized browsing experience for potential clients. In addition, you also need a platform that integrates with your MLS. That way, you won’t have to manually enter the listing information you need.

Contact Forms

Your website also serves as a lead capture mechanism. If you have visitors who show a high degree of interest in your services, you need to provide them with a straightforward means of contacting you. Apart from posting your business’s hotline number, you should also include form fields at the bottom of each webpage.

The reason for this is because people will need to learn more about your business before they decide to share their information in exchange for a callback. Be sure to include highly visible calls-to-action and limit your fill forms to the essentials, such as names, email addresses, and contact numbers. You wouldn’t want potential clients to spend more time than average just to schedule a phone appointment.

Real Estate Website – Search-Optimized Blogs

To convince visitors that you are the best person to provide advice on selling, buying, investing, you need to provide them value by publishing informative and entertaining blogs. You can write about home staging tips or a guide on the foreclosure process. The most important thing here is to educate your audience about complicated concepts and help them make informed decisions. For this, focus on writing articles around specific topics such as home financing, refinancing, and finding buyers.

Make sure your blogs are readable and include high-value keywords. Doing so will convince search engines to bring your website to a higher rank. You can use plugins like Yoast and Rank Math to identify what needs to be changed in your website so it gains online traction.

In case you don’t have time to create content for your real estate practice, consider getting help. You can opt to hire a company that specializes in SEO for real estate investors, brokers, and agents so you won’t have to sacrifice time for writing highly targeted blogs.

Real Estate Website – Reviews and Testimonials

Trust is the foundation of quality customer relationships and reviews and testimonials are integral along these lines. People will have a good reason to engage your business in the long term if past clients share their experience working with your brand. Through reviews and testimonials, you are in a better position to attract and build a relationship with potential clients, especially those who need more than just a witty tagline to reach out.

Try contacting past clients so you can ask them if they could give you a short yet thoughtful review. Other than a written review, you can also give them the option of recording a video review about your services. You can look towards businesses that prosper from testimonials to see how effective it is to have clients say nice things from the heart.

A Mobile-Optimized Theme

When picking a theme, it’s important to choose one that’s easily viewable through mobile devices, especially laptops, smartphones, and tablets. Take your time testing out different theme designs and make sure that you end up with one that presents your layout and content properly.

For this, make sure to select a theme that works well with touchscreens. Bear in mind that you will also need to pick website elements that go well with any mobile-friendly theme. This means that you need to pick fonts, graphic elements, and multimedia content that can adapt to any screen size.

Real Estate Website – Galleries and Virtual Tours

If you are working with out-of-state homebuyers, you may have to provide them with a convenient way to view properties without the need for an in-person visit. With the advancement of 3D imaging and virtual reality, it’s possible to provide potential clients a convenient and immersive way to view properties from a distance.

Consider adding a photo gallery that highlights the best features of your property. You can add to the immersive experience by taking 360-degree photos of areas like the living room and master bedroom. You can even go further by adding a virtual tour feature. Through this, you can give potential clients a tour around the properties that they love. Just make sure you have the right slider plugins to support interactive content, including 360-degree photos and virtual tours.

Evaluation Tools

Apart from high-quality photos and virtual tours, you can also provide clients with resources and tools that will help them in their real estate goals. For sellers, you can provide them a home evaluation tool so they can come up with a good price for their properties. If your business specializes in matching buyers with the right types of mortgage, consider adding a loan prequalification calculator to your website. Either way, you can help your clients make the best possible decisions and convince them to engage you further.

Downloadable Content

Nurturing potential clients requires a good mix of content, especially those that give added value. Consider creating downloadable content that highlights the best property deals or services your business can provide. You can start by creating e-books or primers to help first-time clients with their real estate goals, whether it’s to buy a home or invest in an apartment complex. Apart from this, you can also create informative brochures and whitepapers that talk about your industry at length. Through downloadable content such as these, it will be easier for you to add credibility to your business.

Real Estate Website – Videos

When it comes to content, blogs and other written material shouldn’t be the only assets in your marketing arsenal. You will need to provide a good balance between text and visual content, so look towards a video marketing campaign that guarantees higher engagement numbers for your website.

Consider creating videos that introduce your business in the about section. On top of that, you might want to create landing pages for high-value educational videos. You can use these for driving traffic to your real estate website and increase your engagement rate dramatically.

Community Pages

Your real estate website should also include a page that talks about the communities you have worked in or supported. If you are a property developer or a community manager, this page should include high-quality photos, videos, and written content that can help attract the right people for your business.

If you are an agent or a broker, your community page should highlight the best things that the neighborhood is known for. You can talk about the best places to dine or have quality time with the whole family. When it comes to designing a website for your real estate business, it matters to know the kind of value you want to impart. Include these essential components so you are in a better position to engage and convert more clients.