4 Great Positions for Your Email Sign Up Form on Your Website

If you want people who visit your website to join your mailing list, you need to get serious about how you convince them to convert in this way. The key to this is positioning the email sign-up form in the perfect place to grab their attention without being too intrusive or annoying. There are actually quite a few options available, so here are a handful of impactful examples, one of which might be suitable for your site.

Choosing an Email Marketing Tool

With so many email marketing tools to choose from, it can be hard to decide which one is right for you.

Here are some factors that will help you narrow down your choices:

• Budget – If money is a concern, consider free or low-cost options. However, keep in mind that more expensive services may offer extra features and higher deliverability rates.
• Automation – Is automation important? Some platforms offer powerful automation capabilities, including things like bulk email services, while others don’t. Consider what type of automated emails you want to send (such as welcome series or product recommendations) and find the best software for those needs.
• Integrations – Look at what other software programs integrate with each tool before making a decision about which one is best for your website and business goals.
• Customer Support – Do they have comprehensive customer support teams available if something goes wrong? Check out their track record on this front before committing to any particular platform.

The Sidebar: Leverage Your Visitor’s Attention with a Subtle Sign-Up

Adding an email sign-up form in the sidebar of your website is a great way to leverage your visitor’s attention and create a list of their email addresses by using the Findymail tool to be able to send emails in the future.

Consider adding eye-catching visuals or colors that draw people in and make it stand out from the rest of the content. Also, keep things concise by only asking for basic information such as name and email address, as you can always capture more data at later stages via follow-up emails.

Above the Fold: Turn Casual Browsers into Subscribers Quickly

Another way to make sure you don’t miss out on potential mailing list subscribers is by placing a sign-up form at the top of your page. This “above the fold” position is ideal for getting visitors to take notice and act quickly before they scroll further down. Make sure there are clear instructions on how and why visitors should sign up so that they understand exactly what they’re committing to without having to read through paragraphs of content first.

Footer Frenzy: Keep It Straightforward and Prominent

Your website’s footer is often the last place people look before leaving, so make sure you don’t miss out on this opportunity to capture and convert them. All of the core tenets of a good email sign up form that we’ve already discussed should be present and correct here, including attention-grabbing aesthetics and a simple call-to-action.

Pop-up Powerhouse: An Unmissable Email Sign Up Opportunity

A pop-up is a great way to capture emails from website visitors. Just make sure you don’t annoy potential subscribers by having the popup appear too frequently or without warning.

The best tactic is to set this element to appear at the right time so that people see it after they’ve had a few minutes to browse through your content first.

Final Thoughts

If in doubt, test out different positions for your email sign up form and see which one generates the most conversions so that you can settle on the right strategy for your website.