MotoCMS Blog

The Role of An SEO Migration Agency in Your Business

MotoCMS Editorial

If you have a business, you’ll probably need a site migration. Perhaps you need a new hosting service, or you’re switching to a more suitable platform for your SEO needs. Maybe you’re rebranding and looking to change your domain or redesign your website. Despite your reasons, website migration is crucial when scaling to facilitate growth. Yet, the process can be daunting, especially if you lack an in-house web development team. To navigate this complex process, you need expert assistance. That’s where the expertise of SEO migration agencies becomes invaluable. In this article, we’ll explain why and how an SEO migration agency can help you launch your new website more efficiently and effectively.

Understanding SEO Migration and Its Significance

SEO migration involves transferring a site from one platform to another. It encompasses moving all important SEO elements, including content, metadata, and URL structures while preserving their integrity. While the entire process can be demanding, it requires adequate planning and qualified professionals with the right tools to facilitate the migration. This meticulous planning and expertise are especially proper for businesses with extensive content and numerous web pages, like e-commerce.

Otherwise, you may experience missed deadlines, an inability to preserve organic traffic and visibility, or worse. Therefore, working with a search engine optimization expert is the most appropriate way to address your SEO migration process.

Depending on your reasons for migrating, an en SEO migration agency can help you with the following:

Web Development Vs. SEO Website Migration Services

Website developers can perform various migration services, particularly those with expertise in SEO migration. However, not all are well-informed about how SEO migrations can impact a site’s organic performance. Many sites rank very low after migrating to a new platform.

Hiring separate SEO experts and web developers helps ensure your teams coordinate more efficiently. It makes identifying gaps or errors in the staging site easier, ensuring a seamless migration process.

This technique minimizes potential cleanup steps you might have after the launch, creating a better chance for success from the onset. In addition, it ensures you’re working with professionals with adequate resources to facilitate the migration.

Why You Need SEO Migration Services

Several factors can determine when to hire an SEO migration agency for your business. These include the current state of your site, your business goals, and available resources. The goal is to access professionals to help identify, prioritize, and confer on fixes associated with SEO performance.

Here are reasons why you should consider hiring an SEO migration service.

Optimized Website Structure and Content

A dedicated SEO agency can help optimize your website structure and content during migration. This often happens in the pre-migration phase, where your website is audited. SEO experts can pinpoint potential issues affecting your new site with their technical knowledge.

In addition, they can identify these loopholes and suggest ways to improve search engine rankings and user experience. Regarding content, SEO migration experts will work with you to move all your content to the new site, which will also be optimized for search engines.

Content Mapping

Content mapping entails classifying and corresponding the source content with the related target content in the new site. It ensures proper migration and organization of all the information in the new system.

This process often comprises various tasks, including crafting a strategy for identifying content types, determining content types, and realizing connections between content. In other words, content mapping is important during SEO migration; thus, an SEO professional is needed.

Better Performance and ROI

An SEO expert can improve your new website’s overall performance and return on investment (ROI). While your UX team and marketers focus on building your website, an SEO expert prioritizes performance by handling all SEO aspects during a migration.

On-page Optimization During Migration

SEO experts understand the value of optimization, which includes everything from meta tags and titles to page content. These on-page optimization practices help boost organic traffic to your new site, resulting in more conversations.

Similarly, SEO migration services can deliver invaluable information regarding the performance of individual pages,  helping you make the necessary changes based on your marketing efforts and other initiatives to maximize ROI.

Tracking and Analytics

Data collection and tracking are continuous processes in any business. They should continue during and after the migration to guarantee business continuity. An SEO expert usually incorporates GTM, GA, and GA4 in the SEO migration process to keep your business running.

An expert agency can also track and measure your site’s performance and use the data to identify and solve emerging problems. These steps will facilitate data tracking and analysis, ensuring the success of your site migration.

Post-migration

SEO website migration is not a one-time step but an ongoing process. An expert SEO agency knows this and will ensure your site continues to be optimized after migration, allowing your website to attract more visitors while improving SEO ranking.

Should You Consider SEO Migration Services in Your Business?

SEO migration services help preserve and optimize new sites’ SEO performances during and after migration. On the other hand, Google and other search engines regularly scan web pages before ranking them based on respective search queries. Both scenarios will impact your business differently depending on the steps you take to get your pages to rank higher in search engines. By hiring an experienced SEO migration agency, you can undoubtedly optimize your site to rank higher on search engines.

Google and other search engines may not rank your site if it doesn’t meet the minimum requirements. Some of the factors search engines look at include internal linking, headings, content, meta descriptions, and much more.

Therefore, it is essential to consider SEO migration services when moving to another platform. These services ensure your site preserves the traffic and visibility it needs to rank higher on search engines. SEO experts can also provide additional benefits, including offering comprehensive site audits, preserving link equity, improving user experience, etc.

The Impact of an SEO Migration Agency on Your Business

If you need to migrate from one platform to another, consider working with a reputable SEO agency. Partnering with experts will help boost your site traffic and revenue while simplifying the entire migration process. Moreover, it is an effective way to access appropriate resources and expertise to streamline your migration—both during and after migration.