SEO E-commerce Website: Tips to Boost Performance

As the game of search engine optimization is moving ahead and showing no signs of stopping, it has become important for websites to keep up with the changes. Most importantly, you need to follow the tactics and best practices that can help you boost the performance of the SEO of your e-commerce website.

Although the use of AI tools for SEO can speed up tasks like keyword optimization, content generation, or website schema through automation, it is also influencing the way people see search results.

In this article, you will learn various tips that will help you boost the performance of the SEO e-commerce website. These tips will help you understand various aspects involved in e-commerce SEO services that are essential for performing well in your e-commerce SEO campaigns.

Boosting Your SEO E-commerce Performance: How to Do?

Here are some important tips that will help you boost the performance of your SEO e-commerce website:

Perform Keyword Research That Emphasizes the Importance of Buyer Intent:

While conducting research for keywords, don’t pay exclusive attention to the most prominent keywords in your niche. Consider buyer intent as an important factor in it.

Buyer intent is the intention behind a performed query. To recognize that intention, you need to look at the particular terms and phrases that people type into search engines while searching for anything online.

There are two different kinds of keyword intent:

• Informational Keyword Intent: Such searches involve questions like “How do I?” or factual queries. In such instances, the searcher looks for more details about a subject.

• Commercial Keyword Intent: These searches occur when the searcher knows what they want but doesn’t know where to find that particular thing. They may type search phrases, such as “buy smartphone” or “find hotel deals Ontario.” People using commercial keywords prominently have more intent to buy anything.

There are many ways to understand keyword intent. You can utilize tools like Google Keyword Planner, Semrush, and various other applications. These tools will help you generate new ideas and research queries used for search intent.

You can even consider using Answer the Public. Various SEO professionals use this tool for researching search intent for every keyword, helping them craft content and strategies more effectively.

Incorporating Long Tail Keywords:

Long tail keywords usually appear on the right side of the SERPs. It usually has a low search volume, yet valuable to your business. It typically converts well, as it is a great match for what the searcher has been searching for. It can also generate significant traffic volumes.

Long-tail keywords can help you identify the information the user has been looking for, along with their intention for the same. Let’s say “cars” is a short-tail keyword, but “best-selling sedans 2024” is a long-tail keyword. It offers more insights into the steps likely to be followed by the customer, along with their intention to buy a car.

You need to try to rank for these keywords as they are a crucial source of traffic. They are specifically useful for various things, such as:

1. Boosted conversion rates
2. Competitive niches
3. Ranking new sites effortlessly
4. Quicker achievements on a limited budget.

You can recognize long-tail keywords with the help of the “People Who Ask” feature in Google. You can also use tools like Wordtracker and Semrush, which will be helpful in identifying such keywords.

Optimize Product Packages to Boost Rankings:

TRY FOR FREE

You can make the best use of on-page optimization. These techniques are helpful to attract and acquire new customers and drive more conversions. It is a great idea to make more efforts in the areas of your SEO e-commerce website that are more important. These areas are:

• Product descriptions:

• Multimedia

• Review

Product descriptions are basically a piece of written information that describes the advantages of using a particular product. Before you optimize your product descriptions, ask these three questions yourself:

• What are the most essential elements of your page?

• How can you boost the influence and visibility of these elements?

• How can you leverage this information to enhance your product description’s effectiveness?

To optimize product descriptions, you can do the following things:

• Adding unique, high-quality images.

• Embedding keywords

• Using descriptions rich in keywords.

• Adding catchy call-to-action texts.

• Including reviews and testimonials.

Images and other types of multimedia can make a page look more engaging and attractive. At the same time, they can also be distracting if you add too much of them. That’s why it is recommended to avoid using too many images in a product description.

To optimize your multimedia elements:

• Select suitable images in the right size

• Include captions that involve ALT tags

• Use the right keywords in the names of the files.

Reviews play a crucial role in the success of your SEO e-commerce venture. They help consumers decide whether to purchase a specific product or conduct business with an online store. Reviews also enable you to build trust with consumers and boost conversion rates.

You need to encourage your customers to leave reviews by sending automated messages whenever they buy something from your website.

Ensure User-Friendliness in Your Website:

For an e-commerce website, user experience is the most essential element that influences conversion rates. A good website design can improve the visual appeal of your website, thus enhancing its UX simultaneously.

Apart from looking good, it is essential for your site to work well. You need to ensure zero interference of ads when users view the content. Apart from that, you make sure that the website is easy to navigate and offers an intuitive user experience.

Shoppers always expect an easy and effortless UX that helps them find the desired products as soon as possible. It will keep the users engaged and have a great experience while surfing your website. If Google thinks that your website is not providing a better user experience, the latter may rank lower.

To enhance the UX, you need to do the following things:

• Ensuring faster load times

• Keep the website mobile-friendly

• Ensure minimal-to-zero clutter

• Easy navigation

• Add attractive CTAs

• Use consistent styling

• Accessibility

Avoid Using Complicated URL Structure:

With a simple URL structure, you can improve the user experience of your website. It takes your SEO efforts to the next level, as it offers more relevant data for search engines. It also makes it effortless to share products and services on social media and other online mediums and platforms.

URLs need to be easy to read and understand. They should also be kept as short as possible. You should also embed keywords in your URLs. These are known as meta tags. They describe the intent of the content in your website to search engines.

Search engines scan the URL and leverage keywords present in it to determine whether the page should rank on SERPs. You can utilize navigational tools like breadcrumbs. This tool helps website users to retrace their previous steps and get back to where they started. You can even add them with the help of markup tags or through Javascript. This will help you boost SEO.

Furthermore, you should refrain from using Stop Words in URLs, such as “the,” “and,” “a,” & “of.” They can impact the readability of your content, impacting the SEO rankings simultaneously.

Leverage Schema Markups to Help Google and Users Understand Content:

You can utilize schema markups to enhance your e-commerce activities and SEO efforts. These are HTML tags that offer comprehensive information about the content present on your web pages.

When you utilize these tools, they generate rich snippets. Search engines use them to display more data about particular products in search results. They also help users find what they are searching for.

There are various types of rich snippets, such as product markup snippets, review snippets, and music snippets. In SEO e-commerce, people prominently use these kinds of schema:

• Product Schema: This offers rich information about a product, like images, availability, and price.

• Review Schema: This enables users to post and look at online reviews and testimonials.

• Product Availability Schema: This refers to a list of products offered in sale.

• Price Schema: This is helpful in sharing information regarding product pricing with search engines.

• Video Schema: This is a kind of metadata useful for describing a webpage’s content, including multimedia elements.

Steer Clear From Duplicate Pages and Content:

A lot of online sellers fall into the trap of adding duplicate images and product descriptions to their websites. You can lower the amount of duplicate content on your website by:

• Using a CMS with 301 redirects that are as comprehensive as your site. You can also add canonical tags on every page that may have duplicate elements present in them.

• Including a suffix to your URL

• Using product images that are entirely different.

• Embedding unique keywords on other pages.

Improve Page Speed to Ensure Better Rankings:

Page speed, as mentioned above, is a great factor that can influence your SERP rankings. Consumers expect a website to load within a fraction of a second. If they are forced to wait for two or three seconds or more, they will definitely exit that website. Ideally, the loading speed of a page should be around 2 seconds, not more than that.

You can test the speed of your page with the help of the Google PageSpeed Insights tool or Cloudflare.

A website’s loading speed can become slow due to the following reasons:

• The presence of too much content can make it hard for your server to handle.

• Too many scripts will slow down load times.

• Images may take a significant time to load

• Malfunctioning in your web host.

You can improve your load time by doing the following things:

• Using fewer images.

• Compressing multimedia files.

• Using minimal social media widgets.

• Refraining from clutter

• Using a significant amount of white space

• Limiting redirects and HTTP requests.

Additionally, you should also consider changing web hosts or upgrading the package you use for hosting.

Enhance Your E-commerce Content:

Written content plays an important role in your SEO efforts. It can help you earn significantly higher rankings on search engines, which is beneficial for your SEO e-commerce venture. Producing high-quality content is helpful for the following reasons:

• Attracting organic traffic

• Building trust with the audience

• Boosting your website rankings

• Improving your reputation as an expert in the specific segment

You can add different types of content, such as:

• How-to Articles

• Articles responding to Frequently Asked Questions(FAQs).

• Updates on new product upgrades or launches

• Glossaries

• Video demonstration

• User-generated content

• Q & A sessions

• Webinars

You can enhance the content present on your website by doing the following things:

• Research your audience comprehensively to know them better. This will help you create content that addresses their regular concerns and suggests products and services that can potentially solve their issues. You can even utilize buyer personas that will help you out in your research.

• Identify the type of content that your audience prefers. With your content data, you will be able to recognize the kind of content that gets a lot of views. You can even conduct a survey on your audience, which will help you know their preferences effectively.

• Maintain a daily content calendar. It will help you streamline the production of your content and keep the creative efforts aligned as per the schedule.

• Target your user at each stage of the customer journey.

• Perform A/B Testing in important areas like titles.

• Last but not least, track your performance and make changes to your content if required.

Link Building

It is another crucial ranking factor considered by SEO professionals. Top-quality backlinks help Google ensure that your website has authority and credibility. These links can be helpful for your sites in ranking for keywords.

To build quality backlinks, you can write guest posts, utilize ads on social media, share content on social media platforms, issue press releases, publish case studies and white papers, and create infographics and share them online.

You should refrain from purchasing links. Some paid links potentially violate the guidelines prescribed by Google. Additionally, cheap links are often low on quality. Low quality can result in lower rankings and traffic. They can also have a negative influence on the reputation of your website.

Furthermore, you can add a sitemap and enable easy sharing on social media. This will significantly help you drive sales and enhance your website’s visibility.

To Summarize

SEO e-commerce is a big challenge that requires the right strategies and methods to drive more sales and achieve higher SERP rankings. The abovementioned strategies can help you boost the performance of your e-commerce SEO. This way, you will be able to drive more sales and build a solid online reputation.