How SEO Email Marketing Automation Changes the Ranking Game?

With the coming out of diverse channels of marketing like database marketing, search marketing, telemarketing, sales, social media, direct mail, and online promotions, email marketing is one of the oldest methods. The digital communication method is not only powerful but also beneficial in engaging with existing customers and new customers. In this era of digital marketing, marketers have ranked SEO email marketing at the top among other channels.

SEO email marketing is helpful in taking the lead for return on investment, as per the study of Marketing Charts. Believe it or not, email marketing automation is one of the best additions to SEO strategy. The primary goals of the business include building a loyal audience and changing the ranking game.

According to KissMetrics research, email has around three times (around 2.9 billion) more users than any other account on social platforms like Twitter and Facebook. Every online marketer must integrate email marketing automation, as it is a critical approach for increasing a brand’s awareness and enhancing the site’s ranking.

Marketers need to remember that emails alone cannot do much for SEO as they don’t affect the rankings for the keyword. But they have the power to influence users’ behavior, like sharing content, leaving comments linking to it, etc.

If you want to know more about SEO email marketing and email marketing automation for boosting ranking, let’s begin with the basics.

Understanding Email Marketing and SEO

Below is a brief intro for email marketing and SEO so that comprehending the ways later on gets easier.

Email Marketing

Email marketing is identified as one of the most efficient channels that business owners and marketers use for promotion, reaching customers, engaging, acquiring, retaining, maintaining, and building relationships with customers. As customers opt-in to receive emails, guides, articles, newsletters, promotions, and offers, businesses can gather information to provide them with content. It compels them and entertains them.

It is an aspect that would help the businesses gain credibility and effectively attain higher rankings.

SEO

Search engine optimization, or SEO, is a technique that helps a website rank higher in search engine results. It is beneficial for overpowering competitors and gaining more popularity. Many factors determine search engine rankings, including a search engine’s ability to crawl websites. Once the crawling for each page is ensured, the pages are indexed in the mass database. As search engines continue crawling websites for pages and new content, SEO is a critical factor in both Email marketing and SEO content. You require good content for each site’s landing page with targeted keywords.

In a nutshell, appropriate content is vital for successful and efficient SEO email marketing and for gaining higher rankings.

What is Email Marketing Automation?

Email marketing automation is one of the most proficient ways for SEO rankings because it allows the user to send out messages to the customer without any hassle. If we take up an example, small business is the best. The owners of small businesses don’t have much time to send individual messages to their customers. So, in this case, automation is an aspect that helps save time by setting up the email platform. This allows them to send messages to their customers for specific actions.

Automation is robotic and ubiquitous in this era. It permits business owners to develop close associations with their customers by maintaining effective communication, which leads to brand awareness.

Benefits of Email Marketing Automation

Here are some of the reasons that one must invest in the platform:

Effectiveness

Email marketing automation is effective, without a doubt. Even in the age of digital advancements, it is one of the renowned and efficient forms of promotion for businesses. Around 90% of users in America use email regularly; it is 40 times more important to gain customers daily than social media.

Saves Time and Money

Email marketing automation is one approach useful for ensuring high returns for less time investment than manually written emails. It helps save around 80 percent of the budget.

Consistent Branding

Email messages help business owners ensure that they are consistent and help brand their products and services.

Engagement of Customer and Retention

Email marketing automation is a quick and straightforward way to maintain touch with customers and encourage them to make additional purchases.

Segment Customer Lists

Email helps in message segmentation by location, demographics, age, and gender, creating more engaging emails for specific customer groups.

Why Integrate SEO Email Marketing?

It doesn’t matter how big your newsletter base is or how many words you include in your emails because then they are not indexed by search engines. But this doesn’t mean that SEO has nothing to do with email promotions. Newsletters can bring traffic to the website and enhance the business rankings. So, it is vital to integrate marketing strategies like email marketing automation.

Why Is Email Marketing Optimization Required?

The email marketing and SEO combination rely on transmitting content from emails to the website and vice versa. It works on both channels. Many businesses fail to comprehend why email marketing is required for an effective SEO strategy.

Here are some of the main reasons stating the requirement for email marketing optimization:

• Link building is one of the primary reasons for requiring email marketing optimization. It enhances the site’s authority and motivates users to link to the posts.
• Engagement with customers nowadays through traditional methods has become burdensome. So, email marketing is the best method for this purpose.
• Another main reason is the promotion of content. Email marketing is the method that allows businesses to link their blogs. It encourages customers to read the content, and if they like it, they share it further.

Ways to Integrate SEO Email Marketing for Higher Search Engine Rankings

SEO email marketing is the strategy that helps businesses reach the goal of top search engine rankings. Linking both SEO and email marketing is something that can significantly assist in changing the ranking game proficiently. There are many ways that can help the business gain search rankings. The methods are as follows:

The Subject Line

It is essential for a business to understand that the subject line plays a relevant role. If the subject line is not useful, then it becomes very complicated for a business to reach the customer. If any business intends to gain a high search ranking, then SEO email marketing is something that can prove to be a great help.

Business requires an understanding of the subject line, which must include short and sweet keywords. Also, if the keywords are not appropriate for the subject, then considering it useful is improbable.

Using Keywords through the Emails

Once the subject line’s effective integration is ensured, the next step is to accumulate the appropriate keywords through the emails. Attractive and noticeable keywords should be included because that is the best way to ensure that the SEO email marketing is proficient.

 Make Your Emails Searchable

If the emails are not searchable, anticipating a high ranking is not probable. If the business wants to reach the goal, it is necessary to make the emails searchable. Clients can use both manual email search and email finder tools, so such data should be available. If the customers cannot search your emails, getting any SEO ranking for the website is difficult. Hence, including this way in the SEO email marketing strategy is imperative.

Turn your emails into a blog post

Another way of gaining high rankings is turning emails into blog posts. Initially, businesses can find it a little complex, but then it is one of the beneficial ways to follow. Turning emails into a blog post is an efficient method because businesses can ensure that high search rankings are attained as per expectations.

Use Email for Inbound Links

Inbound links are a vital part of an excellent SEO campaign, and businesses must use them. They are very useful in gaining high search rankings. So, if businesses want to grow, they should ensure that they use email for inbound links.

SEO Email Marketing Automation Is Changing the Ranking Game

The search engines do not rank emails, and the email campaign aims to get the opens and clicks through, not boost SEO. But if considered, then around 51& of individuals discover new websites through emails, which helps in leveraging those visits. Here are some of the primary benefits of SEO email marketing that are changing the game of ranking for businesses:

Improving the Rates of Bounce

The search engine is very well aware of how people prefer to stay on the site and how many people leave the site instantly, which is known as bounce. Such people don’t even bother to check the site’s content. The bounce rate is an element in the SEO strategy that plays a significant role in the complete search ranking.

The bounce rate can kill rankings even after having the best SEO in the world. So, if you are someone running your online business and have included the SEO email marketing strategy, then make sure to analyze your bounce rate.

SEO email marketing is useful in ensuring the website does not go through the bounce rate. So, you only need to check this and follow the right strategy. Ensure that content creation is outstanding and link it to your email newsletter.

Boosting the Social Engagement

SEO email marketing is helpful for businesses in linking social engagement as it links content to promote the business across social channels. Businesses need to ensure that they include the CTA, asking visitors to share the new content.

The first loyal readers can help the business make its content viral, leading to organic engagement. Email marketing automation allows businesses to easily connect with their existing customers and prospective customers on platforms like Facebook, Twitter, LinkedIn, Google+, etc. If social engagement is high, then businesses will naturally gain top rankings for the website.

Helps to Target the Content

Email marketing automation is a strategy that is helpful in targeting content. Targeting the content is something that comes in handy with email segmentation. With the use of demographics, information from the list of emails allows the business to deliver the content directly to the people who find it interesting.

In the modern environment of email, it is significant. Around 65 percent of marketers are leveraging email content. Targeting the content is useful in ensuring that the business will gain high rankings in search engine results.

Through email polls and surveys, businesses can ask their subscribers about their requirements, build content according to their interests and needs, and deliver the content in emails. Email segmentation allows businesses to deliberate about content relevance, and it is known as the SEO pillar.

Create a Content Hook

Email is one of the fine ways for people to read a post and is also an excellent approach for distributing the content. It is beneficial for SEO email marketing.

Businesses must focus on using email campaigns to cross-promote services on social media channels by asking visitors to subscribe to their social accounts. These efforts will benefit the business by helping it grow organically and enhance its rankings.

Boosting the Engagement with CTAs (Call-to-Action)

The personal behavior of email makes it the perfect piece for CTAs, so when it is about comments and sharing, you need to ask the visitors for compelling content. Later, you can use segmentation to target the contributors who are active within the comment feed. If your CTAs are effective in the email, then it is evident that more visitors will visit the website.

You need to focus on the reviews part because, according to a report by MoZ 2017, reviews have around 13 percent of the impact on local search results.

Gives Content a Second Life

We are aware that if the business doesn’t have a nice place for content, then succeeding in the digital marketing world is next to impossible. Therefore, the business must comprehend the significance of email marketing automation for SEO email marketing.

If your emails are beautiful and packed with excellent content, then you should get the most out of them. The inbox is only the beginning, and later, you can ensure re-purposing it from the emails.

Measuring Is Easy

Most businesses fail to measure their rankings and growth because they use other automation platforms. However, with email marketing automation, this is not the case, as any business can effectively measure its success.

The email marketing initiated for SEO is helpful. It can be used to identify rank in search engines, which further benefits the business by allowing it to put in more effort to gain more ranking.

Wrap up

If you are a businessperson who just got involved with SEO strategy, then it is essential for you to think of email marketing. It is the best way of connecting with high-quality visitors with high-quality content. Search engines are becoming better every day.

It is because of platforms like email marketing. Email marketing represents the best content to the probable visitors or audience, and segmentation tools identify the target audience. Email marketing automation for SEO is the best strategy that any business can integrate to change the game of ranking. The only requirement is to initiate it efficiently so that the consequences don’t persist.