If you work in digital marketing, you’ve probably heard about the importance of CMS platforms for SEO and how WordPress is considered the best choice. After all, it currently powers almost 39.5% of all websites on the internet. Nevertheless, if you’re looking for WordPress alternatives, many other CMS platforms can make it easier to optimize your site and its content for search engines. However, not all CMS platforms are created equal when it comes to the specific needs of an SEO strategy. There are various essential factors to consider when selecting a CMS platform for your website. Let’s explore some of the best CMS platforms for search engine optimization and their respective benefits and drawbacks to help you make an informed decision!
What Is a CMS Platform?
A content management system (CMS) is software used to create, manage, edit, and publish content on your website. While trusting the features of CMS platforms, one way to drive organic traffic to your site is to have an agency planning your SEO strategies. CMS platforms have made it simpler for people without coding experience to build and manage their websites by using design templates and building user-friendly interfaces. One of the essential roles CMS platforms play is providing SEO tools that enhance the visibility of your website on search engines.
The Best CMS Platforms For SEO
WordPress
This is arguably the most popular CMS platform. About 39.5% of websites use WordPress. Users prefer this platform for numerous reasons. With its superb user interface, you can quickly create a site and give it your personal touch with the many plugins and themes available in its index and third-party websites. However, one drawback of this platform is that you must buy and install third-party plug-ins and typical SEO features like web analytics. Additionally, it lacks good customer service; you must watch online tutorials or see a developer to fix technical issues.
Drupal
If you’re looking to build a versatile and well-structured website, you should check out Drupal. This platform, primarily used by major businesses and governments, was developed in 2001, two years before WordPress, and although having a smaller user base, it is pretty compelling. It has a wide range of SEO tools, incorporating keyword research and management, content optimization and auto-linking, Google analytics, and Webmaster tools into your website. It is open-source software that can be used, downloaded, worked on, and shared with others. Since this platform was developed from the beginning to serve professionals, one of its drawbacks is that it might be challenging for users with no prior experience in website creation. Understanding the essential functions might be accessible. However, thoroughly familiarizing yourself with this tool can take months.
Joomla
Three years after WordPress, in 2005, was when Joomla first appeared. Joomla has now amassed over 2 million websites, over 100 million downloads, and dozens of extensions and templates. With Joomla, changes to your website only take a single click, unlike WordPress, where you must log in to the administration area. You only need to click extensions, template manager, click templates on the left menu, and then make any edits you desire on your dashboards. With Joomla, you can access the underlying code and the option of including your plugins to modify the system’s functions. Joomla also helps with rewriting URLs and making them SEO-friendly.
CMS Platform For SEO – Final Point
These, among many others, are considered the top CMS platforms, with each platform possessing a good amount of uniqueness.