MotoCMS Blog

Website Parts – High Time to Finally Figure Them Out

Daria Kosych

In our practice, there are many cases when users add text to the header and forget about the body of the page or don’t work with header and footer at all. Moreover, 90% of visitors don’t even know what H1 is and what’s the difference between H1 and H5, for instance. So, do you want to know what the website structure is, and how to stop making common mistakes? If you’re going to start an online business or you already have a site but still aren’t sure what some website parts are responsible for, the information considered in this article will be helpful for you. Therefore, after reading it, you’ll be good at the typical website vocabulary that will help you launch your site faster and accurately.

Detailed Website Parts Overview

An effective top half of a homepage is what matters. Let’s start with the header and follow the proper sequence of website parts not to lose any details.

Header and First Impression

The header is the top section of the web page. It may include logo design, CTA, contact information, social media icons, language option, search, shopping cart, etc. The main thing to consider is choosing the elements that will work for you, so it’s not a good decision to place all of them in the header. Moreover, this section works as an invitation to a website that shouldn’t push away visitors. To attract them, try to:

By the way, there is a crucial concept in web design – the above-the-fold term. It makes users scroll down or take action. It means the website parts and elements placed on the screen first(attractive image, logo, and call to action).

Hero Image On the Way to Conversions

Placing an eye-catching full-width image and headline are the keystone to success. Even though it’s not a trend anymore, it still works. Why it happens so? Because the first impression from the website is essential and design affects it directly.

Thus, a hero image is not just an appealing photo in the header; it’s a decisive element of website parts that:

Tip: check our post on where to buy images for website and discover the best free options and recommendations.

How to Choose the Image You Need

  1. It should complement targeted keywords.
  2. The message should clarify your goals so that the clients understand them easily.
  3. Of course, the image should match the overall design of the web page and motivate clients to act.
  4. It’s necessary to work on your company’s credibility. Thus, the image should convincingly represent your brand.
  5. The visuals should evoke necessary emotions, which in the future should lead to a specific action.
  6. Some photos may provide additional benefits. Ask yourself whether it:

Body – Main One of Website Parts

The website part called Body includes the content of the page – videos, pictures, text, and other materials helpful to users. Good content is the most important key element of any website. It is the main reason why visitors go to your site. If the content on your site is of poor quality, you can be sure that random visitors will quickly leave your site and never come back.

To create quality content optimized for people and Google algorithms, read our article on SEO copywriting.

What Clients Need

Truthful and useful information about your company, goods, or services is the main clients’ requirement. You should never forget about posting general information about the company, as well as contact information. Also, make sure that the site content is periodically updated and does not contain grammatical and lexical mistakes, as this directly reflects your company’s image.

Headings Tags in Body Part

Besides, considering the technical part of the website body, you should always check your HTML marking. I don’t mean something complicated to those who know nothing about coding. The only thing to pay attention to is H1-H5 tags indicating your headings’ size or level in an HTML document. It’s obligatory to follow the proper sequence not to irritate search algorithms and ensure the correct site’s indexing.

Please, note that H1 is the title at the top of a page that can be used just once unlike other headings!

CTA – Convert a Visitor to the Client

It is an element on the site that encourages the visitor to take a particular conversion action. It can be a button, image, link, or another element that inspires to click on itself for such purposes as reviewing product information, subscribing to a newsletter, registering, etc. In the case of an online store, this purpose is to purchase goods.

The main aim of call-to-action buttons is to grab the buyer’s attention and dispel any doubts about the next step they should take. Typically, most users have a low attention span, making effective calls to action more important in Internet marketing challenges. The most obvious example from the field of eCommerce is the Buy Now button, which seeks to get an immediate response from a site visitor in the form of an order.

Why Is It So Important?

If there are no calls to action on the page the visitor came to from the search, they may become confused if there are no clear reasons for the visit. This is one of the main features of modern Internet users – they simply leave the site if they are confused or don’t get what they expect to see right away. If you fail to keep them and engage in further interaction, you will lose them.

But the most crucial point is the positive impact on the conversion rate. Thus, its indicator can vary significantly depending on where you place it on the page, the size of this element, color, text, and other characteristics.

What Words to Use

To formulate call-to-action correctly, ask yourself two questions:

To create CTA that works, follow these tips:

  1. Imagine yourself as a client and continue the phrase “I want to …”, it may be to try the demo version, live preview, free download, etc.
  2. Use the first person call so that the person chooses what to do on his own: “I want to order”, “Send me templates.”
  3. Be as precise as possible. For example, instead of placing a button with the phrase Download, use Get Free Ebook.
  4. Don’t put pressure on clients by intrusive requests to buy your product/service. At least, make such CTA softer by using the “add to cart” button, for instance.
  5. It’s great to provide something useful for free, without registration, and immediately.
  6. Tell about your strengths and benefits and place a button below. It ensures better conversions.
  7. Create an atmosphere of urgency. Offer your clients limited editions of products, short-term promotions, or temporary bonuses. However, try not to make the urgency look artificial. Visitors recognize deception very quickly. When a company’s promotion lasts 2 weeks, and then it is automatically extended for another two weeks, and so on all year round, trust is lost.
  8. Add statistics and guarantees.
  9. It is better to choose strong action-oriented verbs(get, open, begin, try) and avoid words that imply any commitment(buy, subscribe).

Considering the design, the size of a button should be a little bit larger(this tip especially works for mobile versions as it’s often not convenient to click on the button and users leave a site).

Also, pay attention to the surrounding area of the button. Thus, there should be as much space as possible around the button. White space will help emphasize call-to-action and its importance.

Website Parts Overview – Footer

Many site owners simply ignore this vital part. Meanwhile, in a footer, you can place additional information not found in other parts of the resource and duplicate essential data, such as contact numbers and addresses.

Footer is a separate final block of the site located at the bottom of the page. As a rule, the same footer is created for all web pages. Therefore, it contains general information about the project or company. Usually, it’s designed in a different color, thus visually separating it from the site body.

Thus, most users scroll to the bottom and use a footer like:

  1. second chance to make a decision.
  2. last hope for hard-to-find content.

What to Place In a Footer?

Thus, the footer works as an additional source of useful information and a helpful navigation tool. Also, it shows that the user has come to the end of the page, and it’s time to make a decision, continue using the site and go to other pages, think about the information read on the page, or simply leave the resource.

Sitemap Increasing Indexing

It is a special XML or HTML file that contains links to all of the site’s pages:

Why Do You Need a Sitemap?

Your site will be indexed even without a sitemap, but using this file will increase the chances of indexing without a doubt. For search engines, it works as a clue that provides details and access to pages’ structure.

When Do You Need a Sitemap?

Usually, multi-page sites and new ones face the same problem – robots do not index some parts of the resource. Thus, a sitemap is an ideal solution for such platforms. Still, if you have up to 500 pages on your site and most of the pages are interlinked, then you can cope without a map.

Please note that MotoCMS provides free automatic sitemap generation so that you don’t need any online tools or special software to create a sitemap for your site.

FAQ – To Place or Not to Place

You’ll find a FAQ section on all significant web resources without exception. Why do website users never omit adding it? Because it’s almost impossible to make the content understandable for every visitor, there is always somebody who has questions.

Of course, every reliable company that offers professional services or quality products should provide customer support. Nevertheless, it may be challenging to answer everybody, especially if there is high traffic on a website. Moreover, there is no sense to answer the same simple questions as it’s better to devote these resources to complicated cases.

Thus, with the help of frequently asked questions, users can cope with some difficulties on their own and then appeal to a specialist if necessary.

How to Make a Good FAQ?

The first obvious step is to define questions:

Then provide detailed answer questions. Check some recommendations for creating effective responses:

Also, ensure that the FAQ section is visible, easy to find and read(use appropriate font and size, short paragraphs, dropdown list and video instructions), make it structured and optimized for various devices.

All in all, we hope now you have a clear picture of the necessary website parts and tips provided in the article will help you avoid mistakes. Undoubtedly, since now you won’t confuse H1 and H3, create attractive above the fold and make users come to the footer!