Why Companies still Use Online Surveys in their SEO Strategy in 2024

Have you ever asked yourself why online surveys are still significant for the success of an SEO plan in 2024? Well, thanks to the popularity of the internet, you can now take advantage of lucrative SEO strategies to stand out. By the way, are you actually aware that more than 93% of digital experiences start with a search engine? This only proves why you must ensure that your website ranks high in search engine results if you want to stay ahead of your competitors.

As you are thinking about maximizing your 2024 SEO strategies, online surveys offer a lucrative way to get inside the heads of your audience. Some companies have actually made it possible to get rewards after taking surveys, which you can redeem for gift cards from top food franchises like Taco Bell. This article will uncover some fascinating facts about how online surveys can enhance your edge against competitors and why they are still necessary in 2024.

The Growing Importance of Data

Let us consider an industry like the gift carding sector. According to a recent Reloadly blog, Gen Z consumers were among the factors affecting the latest gift card trends. Imagine up to 70% are more likely to use gift cards than the older generation. You can not ignore them if your business offers a prepaid card program. As per the article, the gift card industry was promising significant growth, with estimations that it could reach $843.11 billion by 2027.

And in such an industry where customer preferences keep shifting, you cannot afford to stay uninformed. For instance, BHN research revealed that 70% of Gen Z consumers were more likely to stay loyal to a brand that is transparent with its sustainability principles than brands that are not. Of this, 51% are ready to spend more on a sustainable product. As if that is not enough, the research revealed that customers were planning to use 43% of their total holiday budget on gift cards – which was a rise of almost 6% from 2022.

Such statistics highlight the importance of developing an in-depth understanding of customers so as to deliver cards that are more suited to their preferences. Surprisingly, during the 2023 GCVA annual conference, despite these numbers, it was discovered that more than half of gift card managers were yet to use data in their operations. For businesses that can take advantage of data to tailor gift cards, there is such a great market opportunity to stay ahead.

The Role of Online Surveys in SEO

As you have already seen, understanding your audience can help you stand out from competitors in a great way. And in SEO, these online surveys do not only help you collect data but also create awareness of your company among target audiences. When do you then need to implement surveys as part of your SEO? You may ask. Here are some instances to consider:

• Just before you design your website know what features might appeal to potential buyers
• During the web design stage, when you are redesigning for SEO and aesthetic purposes
• When you want to assess how redesigning your website affects user experience
• If you are interested in examining the quality of your web content

The whole point is getting to know what customers think at each point. Tools like Ninja Reports can help you adopt even smarter SEO decisions and support survey results. Ninja Reports helps you perform technical web audits, research how you are performing in SERPs, study traffic, and so much more.

Well, while surveys might not directly affect SEO, they can stir a chain of reactions that will ultimately ensure you are on top. Let’s say, for instance, you want to conduct a survey for your newly developed site and want to know how users feel about it. The results will help you determine whether or not you will change the design. And do you actually know that search engines like Google prioritize how users view your site more than how you view it?

Tools like Core Web Vitals can come in handy in such instances. Plus, surveys can offer your target audience extra options, which can help them highlight areas that give them bad experiences. Such information is very helpful as it can ensure your efforts are more targeted when it comes to aligning with customer needs.

With the possibility of losing about 32% of customers because of just one poor experience, you don’t want to compromise on the experiences users have when they visit your brand. In fact, PwC suggests that a company can charge a premium of up to 16% if it prioritizes customer experience – more customers are willing to pay more if they find seamless encounters.

More Benefits of Online Surveys

You can agree that the number and quality of links you build are very important aspects of SEO. In fact, according to SEO.AI, more than 90% (93.8) of link builders pay more attention to link quality over quantity. Creating original content that only you are providing in the industry can be a great way to build a lot of links without necessarily contacting numerous blogs. This is where online surveys come in – you can find insightful information from your target audience, publish it and promote it.

When people identify you as a reliable source, most of them might start linking your website to their articles. And when you couple the statistics with quality content, mostly long-form, you can always be sure of better performance. According to SearchLogistics, quality content with more than 3000 words attracts more backlinks than content with fewer than 3000 words.

Sometimes, it gets difficult to tell what exactly the search intent of users is. For example, if someone searches for ‘affiliate programs,’ do they just want a list, general explanation or tips on how to join one? Running surveys on blog pages can help you understand the search intent of keywords you rank for and help you tailor content even more. As such, you might witness increased click-through rates and more backlinks and encourage users to spend more time on your site.

Summary

We know for sure that we are in a period when data has become very essential for organizations looking to secure lasting achievements. Customers nowadays have become more fond of making purchases via online platforms; hence, adapting and fine-tuning your services according to their likes is of utmost importance. And so it stands that as you run surveys along with other aspects of SEO in 2024 and beyond, you are bound to make greater strides.