Why Smart Visuals Turn Postcards Into Powerful Marketing Tools

A good marketing tool is sometimes hard to define. It needs to have quality colors and the visuals should be appealing to the one reading it. Then again the message itself, the one you’re reading is something captivating and it has meaning. Plus, let’s not forget the appreciation we should show for the consumer and our gratitude. It’s fair to say that all combined make a marketing tool effective and perfect. But, if we had to pinpoint one, the visual appeal for sure is at the top, maybe sharing first place with good and clever messaging. If that’s the case, as a business owner, you’d need to make sure the tools you use can carry out all these factors with ease. Among all these interesting and innovative approaches now available, which one could ever be the one? Postcards prevailed despite all the digital progress we’ve made in the decades behind us. A postcard seems like a relic, but after all, we still appreciate seeing them in our mail. There is something about them, something appealing and intriguing. Something more than enough to keep our senses interested.

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Fishing for Compliments

Attention-grabber is an interesting term, and nothing that comes to mind when the topic is about postcards. But postcards should be attention-grabbing. They should be attention-seeking. The idea behind a nice and beautiful postcard is to keep the attention of a consumer long enough for them to make an effort and read the message. The colors, the patterns, and the layout are meant to create a performance for the eyes of the person holding it.

With so many ads and interesting content available on our phones and all digital devices a postcard must stand out. You’re scrolling your phone and you’re being bombarded by content that’s been put together by a team of graphic designers trying to make an impression on the audience. A postcard is meant to be more simple than an elaborate video on a social media account yet not too simple for a consumer to lose interest moments after holding it. A striking image with nice and bold messaging typography) does the trick. A bit of color here and there and the postcard triumphs among the clutter of an average mailbox.

Creating Meaning With Pictures

A picture tells more than a thousand words, and we appreciate the subtle and deep messaging because we understand what it stands for without it saying anything. So, if it’s not the message itself what’s being transmitted? The answer is simple; emotions. We feel things more than we see them. We understand it because we’ve experienced it before. Emotions are a powerful effective marketing strategy, luring human feelings is something ads have relied on since the first billboard commercial. What better way than to use the postcard as an open canvas and draw emotions that appeal to consumers? Better yet, you can go for custom designed postcards made according to the preferences and wishes of individual consumers. You’ll be speaking directly to them through the postcard. It will refer to what they want to hear and see. Emotions sell better than any product, and if a postcard has a nice design and shows a nostalgic image that’s associated with the product or service, the response is far better and higher.

Keep It Simple

We’re used to it all! There’s so much effort being put into marketing that an average consumer has seen it all and heard it all. Sometimes a simple message with a nice design is more than enough. There’s a story about Hemingway writing the shortest story ever while drinking at a bar. The message read “Baby shoes on sale, never worn”, the sad yet deep message few words send is more than enough to touch the person’s soul. That’s why clever marketing has always been a privilege, but postcards on their own have a certain sentimental value as such and don’t need too many words to be worth something or mean something to the person holding it.

“Look, It’s Superman”

Recognizing someone or something is only possible if we’ve seen it so many times that it becomes impossible to unsee it. Every brand is working on imaging themselves to the population in a way that makes them recognizable to the wider audience at any time of the day. A postcard is another way to spread brand awareness. A strong visual makes the brand more appalling; using the same logo and slogan more often across many tools is how you create proper awareness without being too aggressive. Nobody likes a show-off, but the subtle and discrete messaging of a postcard surely will increase the recall of your brand and its name among consumers.

Sharing Is Caring

Your faucet is running again, no matter what you try, it seems to be hopeless. Then you remember, didn’t Mike from across the street give you a nice card from his plumber the other day? Indeed he did, and now you can be at ease knowing that you can call someone capable of doing the job and finishing it on time. People love to share, they’re more than happy when someone takes their advice and goes to that doctor, this insurance company and buys the products of a business that’s been recommended. Postcards are the same, good and visual postcards go around. It might even go through a few different pairs of hands but it finds its way to the right person. Imagine if the postcard itself didn’t have the proper message or visual appeal for the person to hold on to it to be shared or given to another.

It Just Feels Professional!

It does, doesn’t it? A well-designed postcard tells so much about the business. Their dedication and love for details. They care for consumers and individual preferences. As a business you’ll put a lot of effort into designing it, you’ll be choosing the right color and the perfect layout and among other things, you’ll make sure to send it by post to someone’s mailbox. All this can’t go unnoticed by the consumer. It shows appreciation and professionalism.

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A loyal customer is not something that you get overnight. It’s a process, based on appreciation and mutual respect. It takes effort, that’s for sure but in the end, you’ll have people who are more than happy to be recurring consumers.